Campaign Finance Reform: Let the Games Begin!

By Natalie Zellat Dyen and Jesse Dyen
Published in the Montgomery County Times Chronicle

There is something refreshingly honest about the open commercialism of professional sports. The players are ostensibly loyal to the town that hosts the team, but everyone knows that they pledge their ultimate allegiance to the almighty dollar. Players display the logos of their corporate sponsors on their uniforms while competing in stadiums named for the winners of the latest corporate merger. Since campaign finance reform is doomed, perhaps the political heavy hitters should look to the world of sports for inspiration.

After each election, the winners could be issued team uniforms, with the majority party wearing the home team colors and the minority sporting the away team jerseys. Both Democrats and Republicans should be required to display the logos of their major corporate and PAC contributors. The size and placement of each logo would be commensurate with the size of the donation. Whenever members of congress appeared in an official capacity, they would be required to wear their official uniforms with corporate insignias properly affixed. Compliance with the regulations would be strictly enforced by judicial referees. After all, the American public that has the right to know the nutritional composition of every can of pork on the supermarket shelves should also have the right to know the financial composition of the legislators who serve that pork up to them.

This policy would be good for business. Corporate sponsors who pay out millions to politicians would now get a visible payoff for their largesse. The money saved on advertising would increase profits and ultimately boost the stock market. Major political contributors might even be allowed to pay for blocks of prime congressional time. "This session of congress is brought to you by Nike, maker of Air Jordan, the official footware of the Republican Party."

In the future, we might even consider dropping references to the legislator's home state. No more John Doe (D-PA)-instead, he'd be known as the Senator from Wawa. Politicians receiving extensive contributions from a single corporation might even consider changing their names entirely. After all, very few legislators are blessed with names like Ford, Heniz, or Dole. Eventually we'd probably get used to the juxtaposition of commercialism and politics as in "The speaker recognizes the motion by Representative R.J.R. Nabisco to declare tobacco a vegetable."

And why stop at outerwear? We look forward to passage of the Kenneth Starr Fruit of the Loom Amendment requiring politicians to list information about their extramarital affairs on their underwear. Once a year, prior to election day, candidates would be required to wear their underwear on the outside of their clothing. By airing their own dirty linen rather than allowing their opponents to do so, candidates would eliminate the need for those expensive negative ads.

Advertising is everywhere in American culture. Why should Madison Avenue stop so short of the Beltway? If the halls of congress were made to look more like Times Square and its members more like walking , talking billboards, there would probably be no room left for the politicians to display their positions on the economy, crime, and world peace. But then again, isn't that the way the game of politics is played?

Natalie Zellat Dyen
nat.dyen@verizon.net

Jesse Dyen
jesse@jessedyen.com